Identify new construction communities that fit your target audience, considering price point, location, and amenities. Look for communities with active inventory and recent sales activity.
2
Contact the On-Site Agent
Reach out via email or phone to introduce yourself and The Elite Group. Explain your monthly events for prospective homebuyers andwould like to feature their community. Highlight the benefits of partnering with The Elite Group.
3
Interview The On-Site Agent
Will their community work for what we need?
Ask for the following details:
Buyer Agent Commission: Does the builder offer a commission for buyer agents? If so, what is the rate?
Price Points: What is the range of prices for homes in the community?
Incentives: Are there any special offers or incentives for buyers (e.g., closing cost assistance, upgrades, interest rate buydown)? Are there any broker bonuses for buyer agents.
Standing Inventory: How many homes are ready for immediate purchase or nearing completion?
Contracts: Does the builder have their own contracts? Do we write the offer?
Preferred Lender: What is the EMD when using their lender? When not using their lender?
4
Confirm Event Date & Details Before You End The Call and In A Same Day Email
Event Date
Event Space: Confirm the location within the community where the event will take place (e.g., model home, sales center, clubhouse).
Permissions: Ensure that you have permission to bring refreshments, setup tables, and any marketing materials.
Marketing Support: Ask if they can assist with promoting the event to their prospects or allow you to share the event details with their database.
Day After New Construction Event Is Confirmed
Create An Email Introduction With The On-Site Agent and The Elite Group
Request and Receive Current Marketing Materials, Inventory Sheet, Images, and/or Videos
Let on-site agent know each agent will set a time to come visit the community to create content.
Event Preparation (2 - 4 Weeks in Advance)
This is an EXCLUSIVE event. DO NOT share the location of the community until they register as your GUEST.
Event Agenda: Outline the flow of the event (welcome, home tours, Q&A session, etc.).
Event Theme: Consider adding an engaging theme (e.g., Muffins & Mimosas, Home Tours & Treats).
Event Marketing: Design branded marketing materials (flyers, social media posts, email templates) with the event details.
Refreshments & Setup: What is the theme of your event? What will you serve to your buyers?
Event Marketing Strategies
Landing Page Is Essential To Capture Your Lead
Email Campaigns
Send invitation emails to your entire database, including past clients and prospects. Include event details, community highlights, and a clear call-to-action to RSVP.
Social Media
Teaser Posts
Stories & Reels
Influencer Collaboration
Event Countdown
Share engaging content about the community and event highlights.
Facebook Ads
Run targeted ad campaigns to reach potential buyers in the Metro Atlanta area. Use demographic and interest-based targeting to maximize reach and engagement.
Text Campaigns
Utilize SMS marketing to invite warm leads and previous clients. Keep messages concise and include a direct link to RSVP or get more information.
Sphere & VIP Engagement
Send VIP invitation emails to your contacts emphasizing exclusivity and registration requirement.
Hashtags & Geo-Tags
Use relevant local real estate and area hashtags to boost event visibility.
Tag popular Metro Atlanta areas to attract locals, keeping the location a mystery.
5 Days Before The Open House
Confirm the On-Site agent added the Open House to the MLSs
2 Days Before The Open House
Check MLSs:
Did the On-Site agent add the Open House to the MLSs.
If so, thank them.
If not, remind them.
Order Balloons:
Order foil balloons online and pay for them
If delivered, make sure you or someone on the team is there to receive the balloons.
Create Map for Sign Placement:
Create a map 2 days before the event to show where directional signs were placed.
Use the map to collect the signs and balloons after the event.
Day Before The Open House
Follow-Up Reminders:
Send a reminder email or text to all RSVPs 3 days, the day before, day of the event.
Purchase Food, Beverages, Plates, Utencils, etc :
If purchasing the day of, make sure you have created the list of items that need to be purchased. See if there are things remaining from the last event.
Day of the Event
1
Arrival and Setup
Arrive 1-2 hours early to set up registration, refreshments, and marketing materials. Ensure the event area is welcoming and well-organized.
2
Place Signs and Balloons
Use the pre-created map to strategically place directional signs and attach foil balloons for visibility.
3
Go Live
Showcase the property, engage real-time viewers, and answer questions, extending the event’s reach and building excitement among potential buyers.
4
Share The Round Robin Order
Each new lead that comes in is assigned to the next available agent in a predetermined order (e.g., Agent 1, Agent 2, Agent 3, and so on).
Welcoming Guests
Team Introduction: Welcome guests and introduce The Elite Group, explaining the value of new construction homes.
Collect Contact Information: Have attendees sign in with their contact information, or encourage them to register for more information.
On-Site Agent Introduction: Introduce the on-site agent or builder representative who will guide the tour or answer questions.
Home Tours: Round Robin each guest that arrives and is not connected to an agent
Grab OUR on-site agent to tour with you. If they are busy, you give the tour and take them to OUR on-site agent when they are free.
We will have Wealthy Group agents that may send their buyers. Please have them sign in and direct them to the on-site agent.
Q&A Session: Host a brief Q&A session to address common questions about buying new construction homes.
Thank Attendees: Thank everyone for attending, and encourage them to follow up with questions or schedule private tours.
Six-Touch Follow-Up Process Over Ten Days
If the lead is not successfully reached on the first attempt, proceed with a follow-up plan, which includes six touchpoints spread out over the next ten days.
Suggested Touchpoint Schedule:
Day 1: Initial call and text (if no answer)
Day 3: Second call attempt
Day 5: Follow-up email
Day 7: Third call and another text message
Day 9: Reminder email with more specific details or incentives
Day 10: Final call attempt
This process increases the chances of making contact while keeping interactions spaced enough to avoid overwhelming the lead.
Clean-Up and Closing Out the Event
1
Clean-Up
Ensure that the event space is cleaned up and left in good condition. Remove any signage, marketing materials, and refreshment setups.
2
Collect Signage
Use the pre-created map to collect all directional signs and balloons placed around the neighborhood.
3
Review Attendance and Leads
Update your CRM with attendee information, categorize them by interest level, and schedule follow-up tasks for each prospect in the coming days or weeks.
4
Plan for the Next Event
Begin preparations for the next monthly event by identifying new communities and on-site agents to collaborate with.
Post-Event Follow-Up
Send Thank-You Emails
Within 24 hours, send a thank-you email to all attendees including event highlights, community-specific details, and a link to schedule a one-on-one consultation or private tour.
Send a thank-you email to all attendees within 24 hours of the event.
Include:
A summary of the event highlights.
Any community-specific details (incentives, price points, inventory).
A link to schedule a one-on-one consultation or private tour.
Follow-Up with Hot Leads
Assign team members to follow up with attendees who expressed serious interest during the event. Use your CRM to track conversations and set follow-up reminders.
Assign team members to follow up with attendees who expressed serious interest during the event.
Use your CRM to track conversations and set follow-up reminders.
Debrief with On-Site Agent
Send a thank-you email to the on-site agent, ask for feedback, discuss potential future collaborations, and request any additional materials helpful for follow-up with attendees.
Send a thank-you email to the on-site agent for allowing your team to host the event.
Ask for feedback on how the event went and discuss potential future collaborations.
Request any additional materials that could be helpful for follow-up with attendees.